Distinguishing
between classified advertising and display advevertising
Advertisements which are more direct in
approach and it is to the point and it deals with direct message to convince
the consumers and these advertisements are normally short and images, pictures
are not used. These advertisements are placed at certain part of paper.Advertisements
such as Homes for sale, properties for rent, cars for sale;
employment notice, birth and death notice are come under the category of
classified advertisement. Classified ads are generally Text advertise where all
ads are presented together Classified ads can be pass through hand to hand
Classified notice are generally seen
only by the people who are interested in the specific category as one can show
these ads on specific page and you go there if you are looking for something
,for instance Apartment for rent.
Here is an example
of classified advertisement
(1)
Canada work permit
2 Years (Extendable)
urgent Requirement in
construction companies vacancies computer operators, Engineers,supervisors,storeincharge,Helpers,Welders,security
guards,Drivers,Electrician,JCB,Operators,Carpenters,plumbers,Mason,Noregistration
fee,free Air-ticket,Food/Accommodation Agent welcome Contact. Rudraksh Group (ISO
27001-2005 Certified), o172-3258293, 9815119633, Last Date 20th January
AS it is mention above
that classified ads are for the people who are specifically interested in it
same way in the above mention example the people who are in search of job which
also mention above will definitely go through with this advertisement .
Display
Advertisement
Display ads are usually
adjacent to additional content although sometimes a bunch of display ads may
appear together on a page with no articles, it placed on adjacent to articles
in order to try to capture the attention of the reader. Display advertising is
for everyone to see and it is displayed in such a way to get the maximum
attention of readers. It can be seen on object like LED, hording,wall paint,
glass paint, wall papers and details like offers,sale,discount ,festival offers,
season offer are to be shown in display ads.
There are such differences between
classified ads and display ads.
AS Display ads are for
the long term while classified ads are for the short term, Classified ads can
be pass through from one hand to another while Display ads are placed in to
limit area, the main difference between these two types is as also mention
above that Display advertising is for everyone to see and it is displayed in
such a way to get the maximum attention of the readers as there is supplementary or magazines where columns
of writers near there an advertise of cosmetic items of ladies obviously the
lady who read that column once attracts to see that advertise ,while classified
advertising is shown on specific page and reader will go there he is looking
for something as advertisement for job opportunity, homes for the rent etc.
Heeral,
ReplyDeleteWhy don't to make optimum use of multi-media facilities offered by Blogs and give 'images' and 'videos' (audio-visuals) related to your topic? This is just what we do with pen n paper! What's the sense in using blogs if we have to just replicate pen-paper (traditional) way of doing things? . . . and also hyperlink feature. (Read comment on Deepti's blogpost)