Short notes on (1)
Surrogate Advertising
(2)Online
Advertising
(3) Mobile
Advertising
(1) Surrogate Advertising:-
Duplicating brand image of one product extensively, in order to promote,
another product of the same company, use of well established brand, except the
original product, to encompass that product. It is done by complementary
products such as soda, bottled drink water, fruit juice etc.
In India it is legal to manufacture
liquor and sale them freely but illegal to advertise them through the public
media
Examples of Surrogate Advertising
Wills, Manikchand,
Backadi, Kingfisher, Aristrocrats, Smirnoff, Seagram
As in the above in the first example
it is an advertise of cigarette but the didn’t use the word cigarette directly
but through the word Cricket they advertise their product.
(2)Online Advertising:-
Whenever the word “online” heard one has to imagine something that is
relate with and internet, in the same way online advertising is a form of
promotion that uses the Internet and World Wide Web marketing message to
attract consumers.
Through
online advertising Advertiser has the capability of conveying more details of
the product at a very lower cost. As it is faster than other medium as start
sending out your ads ,the moment you sign up for the campaign,unlike other
sources of advertising .It lets consumers or viewer to decide whether to view
the ads at all or not.
Here are some
examples of it:
Contextual Ads
Banner Ads
Blogs
Rich Media Ads
Social Network
Advertising
Online Classified Ads
Advertising Networks
Email Marketing
(2) Mobile Advertising:-
It is a new form of
advertising, but one that’s rapidly, uses cell phones, ipads, kindles, Nooks,
and other portable electronic devices with Internet connectivity. Current
trends in mobile advertising involve major use of social media such as Twitter
and Face book. It advertises product or service through SMS or Call in Mobile
about free offer or a lottery. As for instance
Domino's’ pizza uses
mobile advertising to inform about such offers of their products. As consumers
are go at Domino’s pizza and according to their rule the contact numbers of
consumers automatically saved in their computers and mobile so when there is
special offer for festivals consumers get an Sms from the company about the
offer so obviously they increase their market by using Mobile Advertising. As here
I would like to add one current example of it as,Domino's has a special offer of
buy one get one free offer on every Wednesday and they uses mobile advertising
to inform about this offer.
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